A little about me...
I'm Diana. Half Mexican and half Egyptian but I speak better German as a second language (will explain more when we meet!). I'm a Senior Manager based in San Francisco that has worked full-time for global brands, ranging from tech startups to consumer electronics, to fin-tech companies. I have happily moved for work several times and have lived in San Francisco, LA, Miami, New York, Munich, Berlin and Amsterdam.
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I've spent my career turning brand visions into unique products through meticulous project management. I am deeply inspired by my LGBTQ+ community and the diverse perspectives I find while exploring a new country each year. I believe each person has a unique lesson I can learn from and I actively seek out opportunities to broaden my perspective.
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The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart - Helen Keller.
Professional Experience
2022 - Present
American Express
Senior Manager, Partnerships & Business Development
Identify and secure 2 to 5 strategic partnerships per year aligned with product strategy to expand the Gold and Platinum Business Card benefits portfolio. Delivered $7.5M / year in partner funded value to American Express. ​
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Senior Strategy Manager, Client Management
Manage a portfolio of 75 large clients (Ex. Levi Strauss, SF Giants, See’s Candy, Peet's Coffee, & Coursera) to develop and execute strategic partnership opportunities to grow the business via customized marketing campaigns and digital solutions. Results are ~40M in average annual additional spend revenue.​​
2016 - 2022
Polaroid
Head of Business Development
Owned end to end net new brand partnerships including strategic business plan, contract negotiations, product development and to go market campaign strategic execution for co-branded deals including MTV, Calvin Klein, & Pringles which resulted in Polaroid’s annual revenue increase by 5%.
Head of Product Management
Launched and led the co-branded camera and film product collaborations with Yves Saint Laurent, Disney, and Netflix working closely with the global Marketing team to ensure each of these a successful ROI.
Senior Project Manager
Led the global launch of the company rebrand from Impossible Camera GmbH to Polaroid (post-bankruptcy). This included the B&M and digital e-commerce launch of a new analog camera, film, accessories, and apparel.
2016
upday for Samsung
Head of Operations
Streamlined business operations and implemented pragmatic processes for the offices located in Germany, Poland, UK and France. Initiated and implemented a personalized computer software to monitor the remote offices’ business flow.
2012 - 2015
seele Iconic Skin
Senior Project Manager
Managed projects for specialty facade glass installation for Apple Campus Headquarters in Cupertino, California (2014-2016), New World Center in Hong Kong (2015-2016), Broad Museum (2015), and Perez Art Museum Miami (2012-2013). Worked directly with clients for the entire scope of work from initial concept to project completion.
