Nike
Objective: Strengthen Headspace’s partnership with Nike by creating a culturally relevant activation that connected mental wellbeing with movement and introduced Headspace to a new audience of athletes and runners.
Challenge: Find a meaningful way for Headspace to show up within Nike’s Hood to Coast experience without feeling like a traditional brand sponsorship. The opportunity was to make Headspace an authentic part of the runner journey—not simply another logo at the event.
Approach: Pitched and led Headspace’s integration into Nike’s Hood to Coast activation, one of the world’s largest relay races. I shaped the partnership around 4 key moments in the 200-mile runner journey, bringing Headspace into the experience through curated mindfulness and recovery content on the Nike Run Club app—from mental preparation and mid-race resets to post-race recovery.
Result: Headspace became an integrated part of the Nike runner experience, creating a new touchpoint between movement and mental wellbeing and extending the partnership.
Amazon Kids
Objective: Expand Headspace’s reach to families by integrating Headspace’s mindfulness and sleep expertise directly into the Amazon Kids+ ecosystem, making mental wellbeing part of the everyday bedtime routine.
Challenge: Create a seamless way for Headspace to reach kids and parents within a platform they already use, while maintaining Headspace’s credibility and ensuring the experience felt native to Amazon Kids+ rather than a standalone brand placement.
Approach: Led Headspace’s partnership integration into Amazon Kids+ Sleep Studio, bringing Headspace sleep and mindfulness content directly to families through compatible Echo devices. The experience included kid-specific wind-downs, sleep meditations, sleepcasts, and other bedtime content, allowing families to access Headspace without a separate subscription or app.
Result: Headspace became part of Amazon Kids+’s built-in bedtime experience, creating a new distribution channel for Headspace and bringing its mental wellbeing expertise directly into the daily routines of kids and families.
TK
New partnership launching October 2026.
Stay tuned!