TK

Partnership Objective: Create a new partnership construct and an avenue of growth for American Express within the sports industry in San Francisco. 

Challenge: SF Giants have a long standing and strong relationship with our biggest competitor and thus, result in many restrictions for Amex card spend. 

Result: I negotiate a custom contract including new pricing terms and Marketing spend. I manage the annual Amex Marketing budget of $1M which includes a range of campaigns including radio advertisements and field exposure. I analyze industry trends & analysis for C-level and leadership teams so we can expand and grow YoY.